Archive for July, 2011
Serves network Jiwen Hong: explosive growth in 20 0 revenue 200 million yuan
Sunday, July 10th, 2011In 2009, the 37-year-old Hong Kong Luoqi Liang received a phone search, inviting him to join as a full-time buyers, set up only one year in Shenzhen, a luxury online sales website serves network. Luo Qiliang was Macau New Yaohan (NewYaohan) women and cosmetic department heads. Previously he has nearly 20 years of experience in the retail industry, and Gucci and other brands in PoloRalphLauren was responsible for management and procurement.
“I am very interested in e-commerce industry, but also feel very challenging, so he joined the network serves.” Luo Qiliang on the “Business Weekly” said. Luo Qiliang network currently serves the person in charge of Hong Kong buyers, mainly with international brands in Hong Kong to discuss the work, including a small amount of Chinese brands.
serves network has now become the largest online luxury sales websites. According to Founder Jiwen Hong serves to provide data, in 2010, serves to achieve a net revenue of 200 million yuan, and 40 million in 2009 compared to an explosive growth.
network serves high growth in recent years due to the outbreak of the Chinese luxury goods market growth. McKinsey released in March, “the rise of the Chinese luxury goods market withdrawal report, the domestic luxury market in 2010 reached 800 billion yuan in 2015 will reach 180 billion, will account for 20% of global luxury goods market more than , surpassing Japan as the world largest luxury goods market often
Jiwen Hong said that the current network serves more than 2,000 brands online sales, including the world top luxury brands more than 120, total sales of luxury goods 15%, more second and third line of other fashion brands.
1992 years from the foreign trade after graduation, Jiwen Hong came to Shenzhen for international trade, business to import and export-oriented clothing and shoes. At that time he often are dealing with something like Reebok, Columbia such a fashion sports brand, as the business expanded, he became involved in the design of these brands, OEM, brand management, pricing system and other sectors. The many years of overseas business trips, allowing him to observe a broader perspective of international brands circulation.
he found that many world-class brand is mostly made in China, but because of the different department store format – overseas department stores they hold these goods, the Chinese department store brands only to rental counter – circulation of the high cost and China, their prices tend to sell cheaper than in China itself. He saw in Italy a total of approximately € 1,000 Gucci bag, back home the same style that sold for € 1,300 package.
At the same time, he also saw a number of second and third line of the international brands interested in entering the Chinese market, but unfortunately there were no convenient channels. “There is a Irish crystal business to find I want to enter the Chinese market, they are brand awareness in China may not be as Swarovski, but in Europe is relatively well known.” Jiwen Hong that it is necessary to optimize their resources to do a, e Business is one of the best starting point.
Jiwen Hong also made a decision to sell high-end luxury sites. In the U.S., a similar e-commerce site has been in operation for 10 years. In 2009, NeimanMarcus department store official website, Macy department store official website of the fashion consumer-oriented sites are ranked in the field of B2C sales of the top 20.
the beginning, he had thought to do a vertical type sites, the idea was quickly denied, because this one will fall into the price competition, the second is unable to meet the consumer buying process cross-demand. 2008, serves online line of goods to apparel-based, and sell cosmetics, bag and shoes, including dress ratio is about 30%.
and all the similar e-commerce sites, sites selling luxury goods prices remained secret – in a foreign country to main-season discounts, well-known designer brands and custom special supplement; season at home to discount-oriented, overseas post new discount, giving the main drift is difficult to accept the user does not buy discounted luxury.
serves network is the beginning of season discounts through the line, but soon discovered Jiwen Hong, season discount price attractive, but although there are often broken code, which causes loss of customers. And in order to increase the viscosity of the customer, must increase the proportion of new season.
Now, the proportion of new network serves more than 60% discount from 7 fold to 9.5 fold, whereas a quarter of goods discount may be as low as 2 fold.
“is able to offer this discount bulk purchases and joint ventures.” Jiwen Hong said, and now serves 30% of the Internet and luxury brands are joint ventures.
luxury online sales sites they use a virtual inventory, and limit buy be sold to final consumers. This also led to consumers receiving a longer period, or sometimes experience shortages.
serves network is mainly based on management buyout. According to data provided Jiwen Hong, currently serves 70% of net product is buy-out business. He therefore only the same to buy as a business-oriented network Intime direct competitors.
Intime Bin Liu, CEO of the “Business Weekly” said, a luxury website key point is that competition in supply of richness. In fact, serves network has been hard at this point, do not want to Jiwen Hong serves consumers lost out because of the hope which serves the quality of the product itself to attract consumers to stay.
From the beginning, which serves as buyers put their core competencies. Buyers is a very specialized industry, employing a small number. In general, with 10 years experience in the retail industry it may be a good buyer.
now serves network such as the Luo Qiliang nearly 20 buyers, located in New York, Paris, Hong Kong, Tokyo and other ten countries in different cities. These buyers are mostly full-time staff, a few fashion editors and designers of some part-time. Their task is ready to grasp the trend overseas, to explore cutting-edge designer brands, and according to the needs of Chinese consumers, the combination of the corresponding products, the first time transfer to the catwalk online. Serves headquarters will continue to sell the information back to the buyers who, in order to better focus the organization that they purchase. In fact, these buyers also serves to further expand the network of supply channels, also assumed the role of public relations sense.
“the beginning of the brand to accept e-commerce is not an easy thing, some have never tried network marketing brand always wondered how to sell on the site.” Luo Qiliang said. Network serves the buyers commission income is income, and sales directly linked to this model not only reduces labor costs and also increases the buyers of goods to choose a good initiative. Hong Kong now serves the entire foreign sources accounted for 20% of supply.
for the supply channel, which serves mostly fixed three sources. One is the brands themselves, is a brand authorized dealer, there is a large department store. Supply dealer channels which account for about 40%, comparable to the other two channels. “In fact, every luxury the supply structure is not the same site, different sites have different and unique resources.” Jiwen Hong said the network serves their own advantage when international trade, the accumulation of a number of international brands distributor relationships.
But in the face of some consumer goods at genuine doubts, which serves to explain the purchase of customer service in addition to the three channels, and stressed that all goods are the normal trade channels, and no more direct way for consumers to determine.
“Some people did not express that, we may wonder what my heart is true, we are actually very concerned about these people, like how to get their trust.” Jiwen Hong said.
In order to establish credibility, Jiwen Hong try to avoid minefields. If there was some domestic brands of OEM manufacturers directly to find him to talk about cooperation, but every time he refused. “In fact, clearly the lowest cost of purchase of domestic channels, but I think the way to formal talks to solve this problem in the future.” Jiwen Hong said.
at this stage, he can do is do a good job in every aspect of the service. In the final part of the delivery, before net serves in the creation, Jiwen Hong has spent more time in the domestic business in the first few major courier companies, and finally decided to FedEx. He found that the federal complaint rate is very low, but will be expensive. Consumption for the 250 yuan on 包邮 catwalk, the choice of more federal spending on means that each parcel 2 to 3 million. “But FedEx service more secure, and our brand positioning with customers to match.” Jiwen Hong said.
With sales rising, mainly serves network management buyout facing increasingly severe financial chain pressure, because the foreign purchase orders are paid in advance, there is no off period. Once funding has been pressure, supply can not be guaranteed. March 2011, KPCB has brought $ 20 million financing for Jiwen Hong sigh of relief.
For a B2C companies, especially international trade, B2C, supply chain management is a problem. Although the statement in accordance with Jiwen Hong, serves network has teamed U.S. Macy (Macy ) and other world-renowned department stores and suppliers to set up a specialized global supply chain management system, but this is not enough. Serves network next plan is to establish some standardization in overseas warehouses.
But the most important or commodity. Network serves the outset decided to focus on apparel, because this market segment can not be standardized, so as to bring unique differentiated value. In the network serves on the type of product, at the beginning of overseas brands accounted for more than half the proportion of later discovered Jiwen Hong domestic consumers too unfamiliar brand does not accept at once, and gradually increase the proportion of domestic brands, but the real luxury proportion has been unchanged, or is that luxury Jiwen Hong small group of people.
fact serves network has been weakened their luxury shopping in the label. According to the plan, which serves the type of network products ideal ratio should be 15% of the luxury brands overseas, 25% and 60% of the well-known brand portfolio.
“serves the future network will provide more regional brand, or second and third line of the international brand, or some designer style with the brand, in order to meet the diverse needs of the wider population . on the catwalks network is the most accurate description of fashion boutique shopping site. “Jiwen Hong said.
[Correspondent] Tesco Instant bro dcast today launched a new official website
Sunday, July 10th, 2011(Reporter Chen Xin)
Today, Tesco official website (www.cn.tesco.com) complete revision of the new on-line, design, and also introduced many new features colorful, more focus on user experience, more humane, to provide customers with more convenient services, reflecting the Tesco “more customers than any dedication” and “put themselves, appreciate others core values.
New features include online application card start feature. Start a new online application functionality can be realized 3 minutes easy to complete the membership card online application, and can query and change the integral member personal information. Meanwhile, the upgrade stores query. New official website on the basis of the old version to further improve the interactive map, visit the Web site the customer can immediately check the nearest Tesco store and the surrounding location; the same time, also check the store hours, phone, free shuttle schedule and routes and other specific information. In addition, in the Shanghai area is also added information on Tesco Express convenience stores, customers come to shop. In addition, regular introduction of Letting people livelihood, real-time understanding of customer voice, in a targeted manner to do better.
Gome appli nce brand overall presence and music are exchange shopping
Sunday, July 10th, 2011 Tencent appliances hearing (wide scribe) Beijing News July 5, United States (microblogging) Group and Tesco Property Group (TescoProperty) signed a strategic cooperation agreement. Under the agreement, the United States and its home appliance brand will be fully stationed Tesco Property Group “Lifespace Ledu sink” shopping center.
It is reported that, in this strategic cooperation, the United States, Tesco two sides will share user resources, and through their respective advantages and root out market demand, in order to improve the industrial chain efficiency, reduce costs, most significantly enable consumers to benefit, in order to achieve the United States, Tesco, consumers three win-win.
At present, Gome Group, the country has more than 1,400 directly operated stores, annual sales capacity of over $ 200 billion, is China largest appliance and consumer electronics retail chain. Especially in 2010, the five-year strategic plan under the guidance of the United States has achieved impressive sales. Gome (microblogging) President Wang Junzhou said, the United States will focus on the future expansion and refinement of the scale of the operation of both development strategy, the premise of maintaining the country leading first-tier cities to further optimize the network layout, improve and expand the coverage density of the secondary market to continue Chinese home appliance retail chain to maintain industry leadership. The Tesco labeled with the strategic partnership, the United States is also based on the needs of future development plans.
Wang Junzhou further said that the cooperation, the United States will use its marketing chain in the electrical and service chain advantage, for the sake of all sinks inject new vitality. United States will be in goods of a kind, New products, promotions, resources, etc. to tilt, together with the Department of Music are committed to providing consumers with more convenient, comfortable and cost-effective one-stop shopping experience better commodity solutions to enhance China consumers quality of life.
It is reported that Tesco (Tesco) is the world top three retailers in 14 countries with more than 5300 stores. The current “all Department of Music” has been in Qingdao, Qinhuangdao, Fushun and Anshan four places opened, the target population is rapidly growing middle class, which is the United States the most important one of the target consumer group. Turning to the strategic cooperation with Gome, Tesco CEO of Holland Real Estate Group, Mr. Le said, “We chose cooperation with Gome is a brand based on the two sides in the background, philosophy, consistent with the strategic development and other aspects of the premise, the cooperation to a strategic height, hoping to provide mutual benefits through the resources to ifespace Ledu exchange as a platform to play a strategic effort to achieve ifespace-stop live music all exchange shopping rapid expansion of commercial activities. “
Solid wood furniture, music purchased fresh interpretatio of the Century City wins
Sunday, July 10th, 2011 “sense of Party Benefiting the” brand alliance thank the “benefits” for special factory of solid wood suite
Recently, the old collective victory moved the furniture brand to win Century City store, Century City store has completed a comprehensive upgrade. Reporters learned that on July 1 to 3 days 90 founding anniversary of China, in order to thank new and old customers, to celebrate the birthday party, victorious through the open area of ??the original shop moved to Century City Century City store co-branding the original brand store promotional activities at major theme – “sense of Party Benefiting the” brand alliance thank the “benefits”, especially for solid wood bedroom furniture factory. Heritage old spirit
Spring Thanksgiving feedback
Following the victory of European and American furniture, International Furniture Fair Cultural Festival was successfully held in June, the International Furniture Fair again Furniture of solid wood furniture available on the international festival. July 1-3, 2006 90th anniversary of victory through the open area of ??the original store moved to Century City Century City store co-branding the original brand store promotions activities at a major theme – “sense of Party Benefiting the” brand alliance thank the “benefits” for solid wood bedroom furniture factory special.
victorious person in charge of Century City store, shop through the open area of ??all the original group moved to Century City store brand, Victory Furniture City, Century City store for Thanksgiving to thank new and old customers at special promotional offers solid wood furniture suite activities. Meanwhile, the former through the open area to join a number of brands, not only to enhance the Century City store brand positioning, it will be a new image, new tastes, new products appear in front of consumers.
win, distributors, factory side by side especially for the
buy expensive double the return
According to the Furniture City, Century City store victorious person in charge: “In order to ensure this event truly low-cost, during the event, victory will join thousands of solid wood furniture brand, launched the city largest solid wood furniture at a big profit-sharing, For those willing to cut prices of factory and factory victory will personally consult. ” Many manufacturers, said: “This is the real thing victorious price, do not give them special for the price of not ah.” To support the Festival of solid wood furniture, a complete success, the factory also will come up with an unprecedented full price to help out for this special event.
period, each wood, sheet wood store absolutely no profit will be available for the price of factory special suite products for customers one-stop shopping for bedroom furniture suite. Not only that, the customer purchased the product from the store sold the factory for special date to enjoy the insured within one year commitment, or the Authority finds that if consumers purchase expensive, shopping malls will return double the amount the consumer price.
mall pocket
price and then get 10% cash
It is reported that The event, truly a factory, dealer, commercial three-way linkage. Date of July 1, -3, the victory will pay for their Century City store, where consumers buy goods in the market, will be sold and then returned to 10% discount. During the promotion, consumers present their “product order contract” to the first floor service counter.
The back is not only for solid wood furniture, including Century City win the other furniture stores, building materials and commodities (especially for plant products). The back now, no amount of spending limits, if not fully paid customers can also enjoy the back now, they pay 30% of turnover in the contract deposit back now can participate in activities. Discount magnitude, breadth of product coverage, unprecedented.
business connections
Carpenter Square Art Home
“dinner on the piano , resting on the piano the piano on life … … “The statement may sound unreasonable, but the furniture brand from Shenzhen Carpenter Square Art is for consumers at home, but the interpretation of how life on the piano. Century City store, according to Carpenter Square victorious Qin Luo described the person in charge, Carpenter Square Arts home is 100% pure wood furniture brand, all the material is produced in African mahogany. Understand the music people are familiar with, mahogany shrinkage is small, easy to crack, wood itself has a gloss, so it is the production of piano, violin and other instruments of the material of choice for this reason, use it only to make furniture, such as silk like touch and more art.
Luo Qin said that due to Carpenter Square Arts home this year before entering the market in Kunming, the Yunnan consumers are not very familiar with. The wood During the festival, Carpenter Square, in addition to shopping for the special price and return are 10% outside of the package will also introduce a series of promotions, so that more consumers know the brand. Example, usually sell more than 48,000 yuan bedroom large family of four, especially for the price of just 18,000 yuan; and during the event also launched a game-maker Square, 6.2 fold the low discount, then, consumers may wish to personally visit a Carpenter Square Arts home shopping, experience a calm atmosphere, but full of artistic style of the furniture style.
Miss Carpenter
Miss Carpenter is focused on creating 100% pure wood, neo-classical style of Chinese top grade furniture brands. It uses 100% of the camphor wood as raw material, furniture not only makes the Wu carpenter pest control, moth, but also exudes a fragrance of taste, to help families alleviate fatigue, and it handmade, but also to ensure the quality of Wu carpenter and quality.
Wu carpenter victorious Century City store-related charge Ms. Wang said that since last year since entering the market in Kunming, Wu carpenter has been committed to lifelong service to consumers, people in hot pursuit by the Spring City. The cultural festival of solid wood furniture, the store will come up with the corresponding benefits to new and old customers, especially for the product purchase price is lower than even 10%, such as the original price of the bedroom more than 53,000 yuan a family of four, especially for the price of only more than 21,000 yuan.
Salon Dick
Sharon Dick is a model of solid wood furniture, Century City store, according to Sharon Dick victorious charge related to Ms. Wang said, Sharon Dick are used catalpa wood, camphor and other high-end furniture, timber, after 66 precision technology, it created an elegant atmosphere, luxurious calm temperament. Sharon Dick style is the most important American and Chinese rural villages, representing the modern pursuit of the natural environment, health, fashion dreams, pass the emotion of the people who love life.
Ms. Wang said, in line with the International Festival of solid wood furniture, Sharon Dick took a variety of below cost, especially for products for sale to consumers. Such as the original price 48,000 yuan bedroom large family of four, especially for the price of only 16,800 yuan. In addition, solid wood furniture in the store during the festival also introduced a number of complementary promotions, consumer feedback. Then, where to shop to buy salon furniture customers can get Dick sent the gift business. Sharon Dick Sharon also pledged to buy as long as the product can enjoy a year of free maintenance, life is responsible for maintenance treatment. Tips: During the Expo Center in the home win No. 8 doors and 2 doors fitted with victory to win the International Furniture Exhibition Center City, Century City Furniture stores shuttle. This edition newspaper reporter Hu Jiawen edition pictures are courtesy
Shangyu: “Bentle garden” garden hose are exported to Europe
Sunday, July 10th, 2011Bentley Garden Tools Co., Ltd., Shangyu, Shaoxing is the largest manufacturer of garden hose, the products are exported to the United States, Australia and Europe. The company products especially for the UK Tesco (Tesco), Kingfisher (Kingfisher), Nielsen (Nielsen), Wal-Mart (Wal-Mart) and other foreign large-scale supermarkets, more than 5,000 orders received every year, the annual output value in 70 million yuan or so.
Chinese Garden shelterbelt June 23 news: Gang Taiju or U.S. gun play male and female flowers each with an “attack” people feel warm and romantic scenes, and in these screens Watering gun is likely to come from us Shangyu. “Was all the rage in Taiwan TV drama” Autumn “on the many times our products. “Sharp-eyed Bentley Garden Tools Co., Ltd. Sales Manager Wang Jiaqi hold early recognized the gun in their hands the flowers.
special expertise for national supermarket
Shangyu Bentley Garden Tools Co. Shaoxing is the largest manufacturer of garden hose, the products are exported to the United States, Australia and Europe. The company products especially for the UK Tesco (Tesco), Kingfisher (Kingfisher), Nielsen (Nielsen), Wal-Mart (Wal-Mart) and other foreign large-scale supermarkets, more than 5,000 orders received every year, the annual output value in 70 million yuan or so.
“Last year, the largest single order is entered into with Kingfisher, the value of 25 million yuan.” Sales Manager Wang Jiaqi told reporters, Kingfisher by Alibaba links new customers, and after several visits to the plant third-party inspection by SGS at ease with the Bentley factory after gardening cooperation.
correspondent in an interview that special forces launch four years ago gardening Alibaba International station, on the steady flow of new customers to come to. Can be done online customer inquiry, quotation, to confirm the price and arrange for production of proof, order confirmation sent to customers this series of sales steps, improved efficiency.
Back in 1997, a former carpenter, general manager Wang Boqing on gardening tools aimed at this vast city often invest 50 million yuan and the Chinese Academy of Sciences, Shanghai Institute to develop water-saving projects, production of water-saving Garden hose and a series of gardening tools. After five years of exploration, and found sales of garden tools and more advantages in foreign countries. In 2002, Bentley gardening Ali to establish credibility through their own websites, turn to foreign sales. This changed in the past salesman to go from Ningbo, Shanghai, Guangzhou, the traditional marketing model, only to receive online orders, quotes, trade groups and more opportunities.
“Customer satisfaction is our greatest pursuit. “Sales Manager Wang Jiaqi told reporters that foreign companies trust Bentley gardening Another reason is that they can purchase by customer demand from the country parts, and unity in the packing plant after completion of a unified package delivery, allowing customers to direct sales. The Bentley gardening garden hose, only to earn profit without closing parts purchasing costs.
“Quality is the lifeline of the company factory, only up to standard or standard of quality than the quality of our company have the opportunity to seize the company favorable trading opportunities. “All along, the power of gardening has always been special focus on the quality of the starting point. To reduce energy consumption, reduce costs, improve product quality, special gardening project force into 25 million yuan this year, five sets of lines imported from the United States.
“Now 80 percent of clients are from 2009 to the present form. “Bentley gardening garden hose in the peer with the light weight, compressive strength, full use of new materials, these three characteristics, has formed a fixed customer base. Reporters learned that Bentley horticulture garden hose weight of 100 g / m, while the average garden hose weight is 136 g / m. Meanwhile, in the same weight and wall thickness case, the burst pressure up to 18 kg, while the general products can only reach 12-15 kg.
“We only produce high quality products. “Wang Jiaqi said, with the international standards, especially horticultural production of garden hose force full use of new materials, compared to those using the garden hose back to material production, although production costs 3,000 yuan / ton, but long life, resistance to pressure strong, is harmless to the body, through any country in the general environmental testing.
the current Bentley gardening has passed the country major domestic and world quality certification, including ISO9001: 2008 quality system certification, the Australian SGS. It is worth mentioning that Shangyu Bentley gardening is the only province certified by the German REACH53 items, to the highest standards of EU companies.
Explore into the British aristocracy a d elegant Twinings tea culture
Sunday, July 10th, 2011Today, afternoon tea has become a fashion culture, luxury hotels, cafes, or open-air restaurant on the West Point, a cup of favorite products TWININGS Twinings tea, whether it is the afternoon the streets hurried footsteps, or sitting quietly, or similar friends to share the relaxing afternoons, all add a little dream Floating in warm, elegant and aristocratic England which drew much from the true meaning of tea. Speaking of the close relationship between the British and tea, there are numerous facts and evidence. Calculation, one-third of their lives is Tea time (tea time); as “Pride and Prejudice” in the protagonists, we are demonstrating to the classic British afternoon tea scene. British meticulously repeated daily “tea tea to go,” the daily routine of the law and never tired. In addition, as a variety of shops and tea party, tea garden, as well as weekend excursions to picnic tea, a dazzling variety. “English Tea” seems to have become a British symbol of elegant lifestyle. Love in the world of tea culture in the eyes, TWININGS Twinings tea is representative of the British afternoon tea. Since its inception in 1706, TWININGS Twinings tea drinking culture to lead the new trend. Over the years, TWININGS Twinings tea deep by Queen Victoria, George V, Edward VII, Queen Mother and other royal families of Alexander and the pro-appreciative gaze, as the Queen royal tea. 300 years, TWININGS Chuan Ning Lizhen perfect, TWININGS Twinings tea master professional tone continued deployment of exciting new taste, and drink with a unique way to show the authentic British tea in the world, it is highly consistent quality and excellent taste, the British royal family and deeply moved by the global tea fans, endless aftertaste. TWININGS Twinings tea has been popular in more than 100 countries around the world, back in old Shanghai, many ladies have left the habit of drinking tea, afternoon tea which is more noble talented woman is a preference for Ailing addiction. Today, Twinings tea has come to China, to Shanghai, Shang Guiya who brings fragrant tea to enjoy 300 years distant. Fingertips around on the ray of fragrance, pet of their own senses, taste TWININGS Twinings tea, attained through time and space to enjoy seems like an English aristocratic feel … … British tea culture, starting from the distinguished British tea culture, the beginning and Royal put a hook. According to credible argument, afternoon tea was first described in 1840 by the seventh Duchess of Bedford, Anna into England. At the time lunch time much earlier, and dinner often late at night. Duchess often feel down-hearted at 4 pm, bored, thought this time from wearing formal dinner etiquette still complicated time, but also feeling a bit hungry stomach, ask the maid to prepare a few slices of toast, butter and tea, for use as a tea. Beide Fu tea with his wife enjoy the process, often inviting friends drink tea, but can also chat, share the afternoon relaxing time, I did not expect a sudden, at the time an unmistakable fashion elite social circle, ladies Ladies flock; until today, has been as if to form a comfortable elegant tea culture, tea culture of England become the orthodox, which is the so-called “LowTea” origin. 200 years ago by the elite is inspired afternoon tea will become so popular today. In the 19th century, the United Kingdom, tea breaks has become a rather grand sense of upper-class women will put on a beautiful dress, wear hat and gloves, usually participate in this event held in the living room. Afternoon tea to give the British aristocracy and the rich and elegant image of the beautiful method of drinking. Afternoon tea is regarded as social introduce the symbol of fashion, the British offered entertaining friends the best form of Sharon. Need tea, exquisite porcelain or silver tea set, white lace tablecloth, three dessert plates, classical English afternoon tea is an essential element, together with the elegance of the melodious song, a delicate fragrance fragrance of the flowers, and a gentleman lady tasting, tea-like nobility was able to enjoy the perfect luxury. Throughout the course of history, TWININGS Twinings tea is a popular walk in the first line, the British novelist Jane Austen in the 19th century, when the champion is TWININGS Twinings tea. And today, afternoon tea has become a symbol of lifestyle, including fashion, art, film and music celebrities, including all those who are still keen on tea, some stars including Madonna, Kate Moss are all in the luxurious place today They held a private tea party. Discovered 300 years of professional tea – TWININGS Twinings tea, the British royal family British Queen tea brand old distant, as the classic black non-TWININGS Twinings tea perfectly. In 1706, the founder of Thomas Twining adhering to the tea Zhongai, that is, “Thomas” in the name of opening coffee shops in the UK, this is the future TWININGS predecessor, the British tea in the history of signs. Today, tea lovers relish the British tea culture, from its foundation it was a “cafe.” That tea culture, no one is more passionate than TWININGS a Twinings tea! TWININGS Twinings tea is dedicated to tea lovers worldwide deployment of a good taste of tea, has been more than 300 years. 1837 Queen Victoria British royal family issued the first “royal letter of appointment”, TWININGS Twinings tea is designated as the Queen royal tea, and this award has been followed so far. Royal Family including the Queen herself, the Queen Mother and Prince Charles are very respected TWININGS Twinings tea. More fortunate is TWININGS Twinings tea were raised in 1972 and 1977, the second was “Queen Medal”, became the first company to be allowed to export tea to successfully enter the world of tea culture market. TWININGS most famous Twinings tea, with three centuries of its lingering fragrance of the wealthy Earl Grey (Earl GreyTea). According to legend, early in 1830 to 1834, Charles II, Earl of Earl Grey as Prime Minister, in China a chance to save the life of the Qing Dynasty official. Out of gratitude, the official was very good to hear a taste of tea and gave Earl Trustee formula. Earl Grey is very like it, so he gave his friend, the tea merchant Mr.Twining some samples, let him look at sales in the market for comparison. Thus, Mr.Twining sold in the UK market the first batch of Earl Grey. Grey and Earl Grey tea its name began to pop up. It is a hybrid tea, black tea with China-based, and then smoked with natural bergamot aroma. So it light golden tea color and show a clear soft taste. 300 years, TWININGS Chuan Ning Lizhen perfect, and continue to provide new tastes to make the world who can drink top-quality TWININGS Twinings tea. 300 years, TWININGS Twinings tea to tea lovers and those seeking new experiences to try to show high-end Western-style tea in the world, from the mellow and rich, aromatic black tea to taste light and refreshing green tea and fruit attractive fruit teas, unique flavor, caffeine-free herbal drink, over 1,000 models of tea, so you can always find a Anna. Twinings fragrance floating in China, the tenth generation descendant of Stephen. Twinings upcoming visit to the hectic modern life, spend a few minutes to enjoy a wonderful cup of tea to relax yourself is very important. Today, TWININGS Twinings tea has been popular in more than 100 countries around the world, tea lovers around the world gradually began to keen on at home, cafes, restaurants and professional tea tea elegantly fun. Afternoon tea at home with from the initial high-level, elegant tea sets to enjoy the tea, then gradually evolved into a social tea party celebrations entertain friends, and then all sorts of manners. Various five-star hotels in China of the finest coffee in the gallery, has long been seen everywhere TWININGS Twinings tea nowhere elegant track, you can also enjoy at any time in the first class cabin tea lovers the world much appreciative of the British royal Queen TWININGS Twinings Tea . In Shanghai, in Beijing, Guangzhou, Shenzhen, Hangzhou … … TWININGS Twinings tea fans everywhere, they may be about the 35 friends, in the full flavor of the coffee shops, clubs, fashion and elegant tea, chat tea; perhaps in private study, piano room, alone enjoying TWININGS Twinings time; and more fans collection TWININGS Twinings tea tea tastes, like their land to explore and enjoy the arbitrary allocation of favorite cup TWININGS Twinings tea. In June, TWININGS Twinings tea brand – the world-famous British tea tenth generation descendant of the family – Stephen Twinings (Mr.Stephen Twining) is about to come to China for the Chinese to bring authentic royal experience TWININGS Twinings tea . Deployment of professional tea masters art of tea as you will enjoy you more chance to enjoy the culture of the British aristocracy gifts, King love expectations.
UK retail giant and orries
Sunday, July 10th, 2011UK retail giant TESCO (domestic translated as “Tesco” or “Tesco”) has recently pregnant really can be said to have worries. The joy is the company overall operating profit increased significantly, the worry is that poor business conditions in the country, operating in the United States is worrisome. Meanwhile, the recent British people are opposed to it also occurred to expand the business of violence, leading to its stores smashed.
comes mainly engaged in grocery TESCO, the UK is certainly no one I do not know something well-known. Because no matter which city go, people to see the eye-catching signs TESCO store. Especially in the neighborhood TESCOEXPRESS shop, spread, still brightly lit every night, many shops open 24 hours, very convenient. Since the first store opened in 1929, since, after 80 years of painstaking efforts, the current TESCO has developed after the United States after Wal-Mart and Carrefour the world third largest grocery company. Now, TESCO has been in Asia, Europe, North America, 14 countries opened a branch. The domestic market share is as high as 30%. In addition, TESCO also diversified, with banking, telecommunications, gas stations and many other services. Recommended reading
the last decade, TESCO business used to describe the rapid development is not excessive. There are figures on: 2001, its total sales revenue of 210 million pounds, operating profit of 10 billion pounds. 2006, its sales revenue reached 38 billion pounds, profit rose to 22 billion pounds. The latest forecast shows that the year 2011, its total operating revenues of $ 60.9 billion pounds, profit margin is as high as 35 billion pounds. In other words, in the past decade the United Kingdom TESCO 290% increase in sales, profits grew by 350%. So stable and fast development track record, really glaring. Especially if from a profit point of view, the United Kingdom TESCO ranking over the French Carrefour, the world ranked same-store “second” position.
TESCO rapid development can probably be attributed to its flexible business strategies and approaches. For example, TESCO store is divided into five kinds, the large independent and huge shopping mall with a large free car park, in the City Center shopping areas, supermarkets, there is a small area of ??a hundred square meters, 24 hours neighborhood “pocket” store. Small land area in the UK, TESCO has 212 shopping malls, 470 supermarkets, small shops 1285, together with other types of stores, a total of 2715 stores. At the same time, it also often quick to break into the world market from the 1990s began to expand their business abroad, has opened outside the mall in the United Kingdom has reached over 2660, including 105 in China.
However, TESCO joy of enjoying rapid development, but also began to appear some of the sadness, the rapid business development in Asia and Europe, while its U.S. business development and slow. 2010, TESCO sales in Asia grew 9.7% to 1.1 billion pounds, profit 570 million pounds, an increase of 17.5%. European business and profit growth rate reached 7.4% and 13.7%. But British business and profit growth of only 5.5% and 3.8%, while the second half of last year, sales fell 0.1%. Last year, the profits in the U.S. fell by 9.7%. In addition to the economic recession in the United Kingdom and the United States can not lead people Wujin wallet overall consumption reasons, whether there are other reasons, recently took office, said Clark, CEO of TESCO, will carefully analyze the reasons behind this trend.
recent incident for TESCO operators who sounded the alarm. In late April, the city of Bristol in southwest England with the occurrence of more serious disturbances, as TESCO expansion affects local residents and small business sale, they rallied together to attack a new TESCO store opened, and with the former to calm the event clashed with police, resulting in eight policemen were injured. Although the incident was quickly subsided, but the local TESCO has on many occasions with the conflict, no doubt with the monopolistic nature of its business strategy once again warned.